https://www.emilyanne.biz/interview-101 daily 0.75 2022-03-03 https://www.emilyanne.biz/interview-101/blog-post-title-three-frmdj monthly 0.5 2022-03-03 https://www.emilyanne.biz/interview-101/blog-post-title-two-h6rhr monthly 0.5 2022-03-03 https://www.emilyanne.biz/interview-101/blog-post-title-four-bf4zk monthly 0.5 2022-03-03 https://www.emilyanne.biz/interview-101/blog-post-title-one-e4j4k monthly 0.5 2020-05-20 https://www.emilyanne.biz/data-days daily 0.75 2022-03-03 https://www.emilyanne.biz/data-days/blog-post-title-four-4dhf4 monthly 0.5 2022-03-03 https://www.emilyanne.biz/data-days/blog-post-title-three-4mree monthly 0.5 2022-03-03 https://www.emilyanne.biz/data-days/blog-post-title-two-zrdgj monthly 0.5 2022-03-03 https://www.emilyanne.biz/data-days/blog-post-title-one-xgtsg monthly 0.5 2022-03-03 https://www.emilyanne.biz/home daily 1.0 2022-05-09 https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1624505626898-WIDSOCA004ARA307QTVP/7849_SD+HEADSHOTS_FORSOCIALMEDIA.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emilyanne.biz/proto-test daily 0.75 2021-05-17 https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1620675539546-B6WYK7H60WZ3WB8ZK0H6/IMG_9089.jpg Protoype Testing - What’s Included 1 dog treat and bag dispenser 1 carabiner to attach to a leash 1 pre-loaded roll of dog bags 1 bag of training treats https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1620675721234-XJ1GJAA1XY4DKPTQQUAP/IMG_9062.jpg Protoype Testing https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1620675978592-R96W0BJ2CGH5I8FN932M/IMG_9066.jpg Protoype Testing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1620675775868-693PEXBII382GWO27QST/IMG_9063.jpg Protoype Testing https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1620676088300-FCZZ57U0XTRBQP2CF30D/IMG_9065.jpg Protoype Testing https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1620773447135-RSP2YMQX6TW8MLAIQ4SK/IMG_9053.jpeg Protoype Testing - What’s Next Now that you have your prototype, you’ll receive 2 email surveys within 1-3 weeks to provide your feedback. https://www.emilyanne.biz/contact daily 0.75 2022-01-24 https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/f5d2f5e4-140d-45b0-b63b-07d6c5509460/7667_SD+HEADSHOTS_FORWEB.jpg Contact https://www.emilyanne.biz/applied-modeling daily 0.75 2022-01-23 https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1622087548623-1MLRWOVFK1NWKDB9KPQ7/new_clean_df.png Applied Modeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1622083415593-3LJ5SULT79SPXG7F73K4/e-commerce_data_engineering_dfwrangle.png Applied Modeling - Wrangling the Data After exploring, cleaning, and engineering it is time to get to work and apply it to our data set. The review of our EDA provided us with a few formulas and features to implement. Dropping supply chain and product specification data Engineering word count features Dropping noisy data, such as constants and distinct identifiers https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1622083912048-5U3SKM1G49DW21OU8QK8/clean_data_analysis.png Applied Modeling - Final Quick Review Running a quick .info and checking for nulls confirms our desired columns dropped, engineered columns appeared and expected nulls are present. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1622084296519-KN2MMZTQW6L9CRQI8WXT/GBoost_Model.png Applied Modeling Training Accuracy: 71% | Testing Accuracy: 64% https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1622084742598-US0Z4F5EYIHZ8RIBQDWO/logistic_regression_model.png Applied Modeling Training Accuracy: 66% | Testing Accuracy: 65% https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1622084852955-UZCV0HDYXQW4PWOVA3XC/random_forest_model.png Applied Modeling Training Accuracy: 60% | Testing Accuracy: % https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1622084485047-TCXIGIRDO0PRVD55D2H9/data_establishment.png Applied Modeling - Data Splitting Establishing the metrix and vector to target the Rating feature. With .shape we see they are the correct dimensions. Additionally, with a simple formula we produce a boolean value to provide a quicker humanistic visualization of the same findings. Shown here, the testing size was established at 25%. This slight increase above the 80/20 split was done to counter the highly skewed review rating data. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1622084363222-TZTA67NUTVBNNXW1KZFA/baseline_acc.png Applied Modeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1622081725502-3D5HA2FD5T69BODURKDV/GBoost_Feature_Importance.png Applied Modeling https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1622081777682-0XBL42QNKM6SJUKQYM16/GBoost_permutation_importance.png Applied Modeling https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1622081758032-F898P4F3253CIM3QNGSE/GBoost_confusion_matrix.png Applied Modeling https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/fb1037a2-fa50-481d-9485-f191b820f6fc/raw_df.info.png Applied Modeling The simple .info function provides a good first view. Here we notice unfamiliar terminology, potential duplicates, sporadic nulls, and date columns in object format. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/ddb33173-a8d2-4e23-b080-d6b075df8b47/e-retailer_feature_engineering.png Applied Modeling https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/f5fd1e78-5e93-4bd1-b836-83cd0e31ebed/EDA_Profile_Report_Cardinality.png Applied Modeling From this view of the Profile Report at first we see a concerning amount of cardinality and correlation. With context we can quell some concerns. Reviewing the high cardinality features we can confirm this outcome was expected. The data input for these fields is primarily open text fields. Reviewing the high correlation features we can also overlook https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/0c8f7a0e-5dd4-41d1-9303-05ccc3d04ae7/word_count_feature_creation.png Applied Modeling https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/ed5ca96c-4b62-4588-b07b-fab31be8b4fe/EDA_Profile_Report_Missing.png Applied Modeling From this view of the Profile Report at first, we see a concerning amount of missing values. With context, we see this is near the expected and desired outcome. The data input for these fields is optional. Leaving the data be will allow for a true representation of this feature in later modeling. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/9b5e6466-2cdb-43aa-bb1a-3017748b2611/df_brand_distribution.png Applied Modeling Applying a histogram to view the Brand column. Via the profile report, we discovered the manufacturer feature had a concerning amount of missing values. Instinctively this feature could prove pertinent to modeling needs. In search of a suitable alternative, it looks like the brand feature can be used. From a customer perspective, this may make more sense as a single manufacturer can own multiple brands without the end-user knowing the business connection. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/d64a8960-08a0-4b04-bff1-3f5565a4deb0/df_e-retailer_distribution.png Applied Modeling Applying a histogram to view the engineered e-retailer column. The data set was supposed to only include Amazon and Best Buy. As categorical data, the presence of other e-retailers may be considered outliers. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1116244a-15f0-49a5-be67-3cd18b1db50c/df_ratings_distribution.png Applied Modeling Applying a histogram to view the Rating column. As the target for this project, we'll use Rating category quantities to establish a baseline accuracy score. Given the strong skew of this feature, we'll further investigate feature importance to understand drivers of this trend. https://www.emilyanne.biz/references daily 0.75 2022-01-26 https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/f4a9fb14-df25-4075-8b63-1377e7d59b49/3737BDBE-6E78-4718-B526-2C52847B7FF6.jpeg References https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/5f9e2909-607c-46fe-a294-3f900f6f5f8d/5C24C620-6BD4-4B2C-8096-6D3EC808F546.jpeg References https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/64e95fb3-867a-4f1d-8378-eab1a3d151a2/04658397-F791-4E2D-8DFA-ED3DDAAD03A3.jpeg References https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/57cb9fad-32e3-493d-aa1f-f58c2b59216c/3EAD5428-5D5E-4627-A634-AE0994B404CE.jpeg References https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/734885d6-61e7-4bbe-8da2-7a0290b73055/84268BBC-C4EB-4207-AD85-5C92C6AC1A81.jpeg References https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/6d54a024-6710-4a2d-9062-874cb11837e2/E7BC88F0-8ECD-44E4-93D6-719653AA6C11.jpeg References https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/534b7c15-9fa5-48c2-94fd-21089fd53433/D2BDF867-5622-4F1E-B3A9-971CD89D2BCF.jpeg References https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/f6f6398b-a0ea-4a27-b3e6-f86d2baee1cb/2E550A7A-7CB3-48C3-9212-CBA3EA8CF04D.jpeg References https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/a1aeff14-eed7-47f6-ba10-f2a7f2db80d0/9D638F35-140E-4594-A48F-4ACD7EF853B7.jpeg References https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/c7c7cdcd-6d14-4b22-926e-bc9fcee565ed/FF9A2A12-B5C5-4600-BB6C-300D922FB887.jpeg References https://www.emilyanne.biz/case-studies daily 0.75 2022-08-25 https://www.emilyanne.biz/case-studies/business-analysis monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/5e023960-93a2-41bf-8afe-8e25d9927e91/balancing_stones.png Case Studies - Business Analysis - Business Analysis The keystone to business growth is a strong understanding of operational processes and a clear action plan. Pricing Strategy | E-commerce Conversion Funnel | Drip Campaign Analysis | Nurture Campaign Implementation | Media Audit https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/30abb0f3-336e-4d2a-89b0-d60c07311ab3/Website+case+study+images.png Case Studies - Business Analysis - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/d782626b-5bab-49d3-bc4e-a46abdd14be3/renters_purchase_funnel.jpg Case Studies - Business Analysis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/5c624801-ac39-4657-a752-0571a74a2d6d/CBSA_MAP.png Case Studies - Business Analysis - Overview Role Objectives outcome lessons learned https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/e77359c5-e577-45ca-8a19-c64830d10ffb/wawanesa_requote.jpg Case Studies - Business Analysis - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.emilyanne.biz/case-studies/success-metrics monthly 0.5 2022-01-28 https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/8b885bdf-27a7-458b-b542-5213138d29f4/roi+graph.jpg Case Studies - Success Metrics - Business Analysis The keystone to business growth is a strong understanding of operational processes and a clear action plan. Pricing Strategy | E-commerce Conversion Funnel | Drip Campaign Analysis | Nurture Campaign Implementation | Media Audit https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/2117aadb-835c-4480-8241-6c671ddbfb5b/DASHBOARD_REV.png Case Studies - Success Metrics - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/75423dd7-5f1a-4ae2-84ce-bdc25351d955/DASHBOARD1_REV.png Case Studies - Success Metrics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/3beebf9a-ebfe-4e6f-b531-33755e2299e3/Website+case+study+images+%281%29.gif Case Studies - Success Metrics - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/9931a115-15d2-472a-81b8-bf36f2bbba69/CPM1.jpg Case Studies - Success Metrics - Overview Role Objectives outcome lessons learned https://www.emilyanne.biz/case-studies/audience-insights monthly 0.5 2022-01-24 https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/d3e6cc4a-548e-4aa6-a06a-61fdf4ad628e/Website+case+study+images+%284%29.png Case Studies - Audience Insights - Business Analysis The keystone to business growth is a strong understanding of operational processes and a clear action plan. Pricing Strategy | E-commerce Conversion Funnel | Drip Campaign Analysis | Nurture Campaign Implementation | Media Audit https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/bb6ef793-2078-4c5c-9d24-9e02c493c62f/nielsen.jpg Case Studies - Audience Insights - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/9ad78323-70cd-4fb9-be71-3d6a03d3ab3b/yelp.png Case Studies - Audience Insights - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.emilyanne.biz/case-studies/project-management-operations monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/565b3db9-3172-4b47-aee2-7f145ad7c78c/Website+case+study+images.gif Case Studies - Project Management: Operations Agile, Waterfall, Hybrid, Efficencies https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/5d9e8708-23d7-4210-a408-062f92e4d6c5/project_resources.jpg Case Studies - Project Management: Operations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/7e7697d7-2ab0-488a-813a-71eea2a714f7/RACI.jpg Case Studies - Project Management: Operations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/285df1b3-3d40-4497-bf44-40e74d2ad075/recappage.jpg Case Studies - Project Management: Operations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/4b169723-44e5-4403-a4b4-2be769fda6f6/roadmap.jpg Case Studies - Project Management: Operations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/d3104578-7e34-4891-a90a-30534d4a0d8b/project_charter1.jpg Case Studies - Project Management: Operations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/2348cc6c-bd14-49e1-90bd-41d999d09b62/COVID.jpeg Case Studies - Project Management: Operations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emilyanne.biz/data-showcase daily 0.75 2022-01-26 https://www.emilyanne.biz/data-showcase/fundamentals monthly 0.5 2022-01-26 https://www.emilyanne.biz/data-showcase/deep-learning monthly 0.5 2022-01-26 https://www.emilyanne.biz/data-showcase/internship monthly 0.5 2022-01-28 https://www.emilyanne.biz/data-showcase/applied-modeling monthly 0.5 2021-06-24 https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/b0c76c44-8d56-41be-90ba-467c2bbf21e0/wrangle.jpg Data Showcase - Applied Modeling - Final Wrangle Function After exploring, cleaning, and engineering it is time to get to work and apply it to our data set. The review of our EDA provided us with a few formulas and features to implement. Dropping supply chain and product specification data Engineering word count features Dropping noisy data, such as constants and distinct identifiers https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/30630e33-eaf3-4f77-9d4c-0e2d9a9af9bc/finaldf.jpg Data Showcase - Applied Modeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/d3343622-e0eb-4342-93e3-308feca79056/baseline.jpg Data Showcase - Applied Modeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/4bd1daad-97e0-4742-b77e-4bf0e03841fb/vectors.jpg Data Showcase - Applied Modeling - Data Splitting Establishing the metrix and vector to target the Rating feature. With .shape we see they are the correct dimensions. Additionally, with a simple formula we produce a boolean value to provide a quicker humanistic visualization of the same findings. Shown here, the testing size was established at 25%. This slight increase above the 80/20 split was done to counter the highly skewed review rating data. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/c3bc57ab-c739-4630-a3ae-c19764c708a6/boosting.jpg Data Showcase - Applied Modeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/bc6507cb-cc17-4c75-b564-b9402df6f734/logisticregression.jpg Data Showcase - Applied Modeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/5fa39e54-c98a-4e39-a767-37908da1a127/randomforest.jpg Data Showcase - Applied Modeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/9b2e39cb-1403-44b7-9757-7a8a7ab1aa01/feature_importance.jpg Data Showcase - Applied Modeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/90f669bc-1c25-4f69-9d9a-b52589082302/confusionmatrix.jpg Data Showcase - Applied Modeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/e5c6addd-e553-4dd2-948a-6bfcfd0ab700/oermuting.jpg Data Showcase - Applied Modeling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/6e694185-50a3-438c-914c-b51ae5206282/raw_df.info.png Data Showcase - Applied Modeling The simple .info function provides a good first view. Here we notice unfamiliar terminology, potential duplicates, sporadic nulls, and date columns in object format. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/29a911ca-9190-40a0-be0e-eb3d01addf3e/e-retailer_feature_engineering.png Data Showcase - Applied Modeling https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/ff8f9737-f5c6-40f8-bc36-6bcc3ae651fd/word_count_feature_creation.png Data Showcase - Applied Modeling https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/1add48b7-30c8-4396-9edb-da9c513b55ba/EDA_Profile_Report_Cardinality.png Data Showcase - Applied Modeling From this view of the Profile Report at first we see a concerning amount of cardinality and correlation. With context we can quell some concerns. Reviewing the high cardinality features we can confirm this outcome was expected. The data input for these fields is primarily open text fields. Reviewing the high correlation features we can also overlook. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/53cb37ed-ed5e-47e0-ac0b-bc25271dfc5f/EDA_Profile_Report_Missing.png Data Showcase - Applied Modeling From this view of the Profile Report at first, we see a concerning amount of missing values. With context, we see this is near the expected and desired outcome. The data input for these fields is optional. Leaving the data be will allow for a true representation of this feature in later modeling. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/7acc7b30-eb46-4310-b61b-0a5f792316b7/df_brand_distribution.png Data Showcase - Applied Modeling Applying a histogram to view the Brand column. Via the profile report, we discovered the manufacturer feature had a concerning amount of missing values. Instinctively this feature could prove pertinent to modeling needs. In search of a suitable alternative, it looks like the brand feature can be used. From a customer perspective, this may make more sense as a single manufacturer can own multiple brands without the end-user knowing the business connection. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/4bf0b485-93a4-4e20-9a26-c6f6ee082b72/df_e-retailer_distribution.png Data Showcase - Applied Modeling Applying a histogram to view the Brand column. Via the profile report, we discovered the manufacturer feature had a concerning amount of missing values. Instinctively this feature could prove pertinent to modeling needs. In search of a suitable alternative, it looks like the brand feature can be used. From a customer perspective, this may make more sense as a single manufacturer can own multiple brands without the end-user knowing the business connection. https://images.squarespace-cdn.com/content/v1/5e31c4dac30d2274f38b211f/ea1f3ae3-edfb-45c9-9a3b-566c61b9d10f/df_ratings_distribution.png Data Showcase - Applied Modeling Applying a histogram to view the Rating column. As the target for this project, we'll use Rating category quantities to establish a baseline accuracy score. Given the strong skew of this feature, we'll further investigate feature importance to understand drivers of this trend.